When crisis hits, silence isn't golden - it's dangerous.
 
The first hours of a crisis can make or break your reputation. This comprehensive tool gives you the frameworks and examples to respond with clarity and confidence when you don't have all the facts yet.
 
Perfect for leaders who refuse to be caught speechless, this resource covers:
Complete holding statement examples for physical and reputational incidents
Three-audience approach: Public, Media, and Internal versions for each scenario
Strategic guidance on when and how to use holding statements effectively
Real-world scenarios from workplace incidents to cyber attacks to leadership scandals
 
Stop scrambling for words when it matters most. Be prepared to respond with purpose.
 
Instantly downloadable PDF – your crisis communication insurance policy
 
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