Be Strategic. Keep Innovating.

Strategic Communication Planning & Audits

Communications moves fast - and the most effective organizations don’t just try to keep up; they lead with purpose.

We collaborate with in-house teams to develop comprehensive communications strategies for complex projects and multi-year initiatives, always anchored to your organization’s strategic priorities.

When it’s time to move from planning to action, we’re ready to help drive implementation with clarity and momentum.

We also dig deep into communications functions through focused audits that reveal what’s working, what’s outdated, and what needs to change.

With an external lens and experience across many industries, we help evolve and mature communications teams to meet the moment - and stay ahead of what’s coming next.

Let's chat

Get expert guidance

Our industry experience

From public to private, we tailor our approach to fit your world.

Engineering & Construction

Healthcare

Finance

Education

Public Sector Agency

Regulatory

Utilities

What our clients say

Communication that moves the needle

"I’m grateful for the valuable strategic communications planning and execution Red Star has provided, so much so that I hired Jacquelynn again at a second company. She quickly gets to know the company’s culture, priorities, and delivers effective communication to improve our bottom-line results."

Judy Hammond

Chief Client Care Officer

Bromwich + Smith

Research-driven reputation strategy

"Jacquelynn’s professionalism along with skills and expertise in qualitative research have been critical to our reputation management program. Twice we’ve hired her to do benchmarking audits, where she delivered extremely valuable reports for our long-term planning."

Lisa Brake

Executive Director, Communications & Engagement

Health Quality Alberta

Trusted expertise for growing companies

"On multiple occasions, we’ve trusted and depended on Jacquelynn’s broad knowledge of communications – from internal to media and beyond – for our company’s strategies, acquisitions, and issues. She asks the right questions and gets the work done. We recommend Red Star for mid-size companies who don’t have communications built-in, she knows business and makes things happen."

Keith Murray

Vice President, Corporate Development and Finance

White Water Management

Communications strategy that works

"I have had the good fortune to work with Red Star on numerous strategic communications projects, including an enterprise communications audit. Jacquelynn led us through this complex process, and the outcomes shifted and shaped our short- and long-term communications strategy. Red Star provides incredible expertise and real experience that is aligned, actionable, and achievable."

Orlene King
Senior Director, Communications

Graham

Stay in the know

Subscribe to our newsletter for expert tips, insights, and invitations to free online learning - delivered straight to your inbox.