When reporters call or you want coverage, are you ready?
 
Media interactions can make or break your reputation – but most leaders wing it and hope for the best.
 
This practical primer gives you the essential foundations for both pitching stories and responding to media inquiries with confidence.
 
Perfect for leaders who want to build strong media relationships, this guide covers:
The key differences between pitching stories and responding to inquiries
Research strategies to target the right reporters and outlets
Essential preparation steps that prevent costly mistakes
Common themes that build credibility and strengthen reputation
 
Stop avoiding media opportunities. Start building relationships that work.
 
Instantly downloadable PDF – your first step toward media confidence
 
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